The core design problem was tonal: SIQA needed to feel authoritative and editorial — closer to a recognized institution than a flashy AI startup — because the brand's entire premise rests on trust, transparency, and rigor. That meant resisting the visual clichés that "AI" branding tends to reach for (neon gradients, glitch effects, overt futurism) in favor of a more restrained, credible identity that could sit comfortably next to established music-industry institutions.

That same thinking carries through SIQA's Classification Framework — the system that sorts AI-infused music into clear tiers based on where creative authorship actually lives. Communicating a framework like that required a visual language that reads as precise and considered, not hype-driven, reinforcing the brand's core claim: legitimacy through transparency.

Digital Presence

Brand Design

I designed and maintain SIQA's visual identity across their website and social channels — translating a technical, emerging category (AI-driven music standards) into a brand that reads as credible to music executives and legible to a general audience with zero context on the space. That meant establishing a consistent visual language — typography, color, layout logic — that could flex across a website, plaque design, and social content without feeling disjointed.

Growth Design

I own SIQA's Instagram, where the design decisions are inseparable from the growth strategy — every post, carousel, and grid layout is built to perform, not just look good. The account sits at 23K followers, and the visual system I built (grid consistency, content templates, typographic hierarchy) is a big part of what makes that following actually engage rather than scroll past.